Chukwuma Ian Audifferen was born in Lagos, Nigeria and attended the University of Lagos where he obtained a Bachelor of Science degree in Microbiology.

A self taught designer with a flair for photography he founded the menswear Label Tzar in 2013 which was just a range of shirts and tunics with a strongly received collection entitled ' Oasis of Calm '.

Tzar is a visually provocative contemporary menswear brand birthed from the ineffable love for prints, inspired by the ethos of the metrosexual man. Tzar challenges the conventional approach to menswear creating unique items that embody the purpose of form and functionality.

The tenet of the brand is that fashion needs to be functional primarily but also bear a mode that reflects individuality and the state of mind.